Bait-and-Switch as Business Fraud in Retail

Business fraud is a serious case, but individuals and businesses alike have been defrauded continuously in Houston. The guilty parties tend to overlook the possible consequences because of the economic gains in engaging in such an act. But at the end of the day, they are most likely causing damages to the other party. So they should be afraid that the other party will act immediately against them.

Bait-and-switch is one of the common forms of business fraud in retail. It happens when the merchant “baits” customers for products or services. When the customer finally goes to the store, he finds the product or service disappointing because 1: it is not available, or 2: it does not live up to what has been advertised. The merchant then introduces a similar product or service to force the customer to “switch” into it.

The merchant can gain significant revenue because of this tactic, but it does not change the fact that the merchant has committed false advertising and could be held liable for it. If you are a customer who has become a victim of the bait-and-switch scam, you can file a lawsuit against the merchant.

If you are a business, the lawsuit could even be more serious. If your product or service has been used as a “bait” for customers, you can file a case of trademark infringement. The loss of possible revenue and other damages to your property are also legitimate reasons to make your case even stronger.

According to an informative article in the website of Houston deceptive trade practices lawyers, there is a good chance to hold the merchant accountable, especially if there is proof that the merchant has intentionally and disingenuously represented itself as a means to deceive you or deprive you of your property.

The fact that business fraud continues to exist is proof that businesses are not afraid enough of the consequences. As a victim of fraud, you should be assertive and fight against the guilty parties. If all of the victims continue to fight for what is right, we are moving one step closer into a world free of business fraud such as bait-and-switch operations.

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